top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
monopoly
SCOPE:
• Brand identity
• Brand visual strategy
• Brand visual strategy applied across all touchpoints
• Retail expression across multiple segments
PROJECT OBJECTIVES:
Monopoly is celebrating its 90th year, and we reimagined the brand to shape its future for the next 90 years. By honoring its classic iconography, we modernized it and used these iconic elements in fresh, unexpected ways. This approach celebrates the brand's rich heritage while elevating the overall experience. This brand visual strategy has been applied consistently across
every touchpoint.










bottom of page