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monopoly

SCOPE:

• Brand identity
• Brand visual strategy
• Brand visual strategy applied across all touchpoints
• Retail expression across multiple segments

PROJECT OBJECTIVES:

Monopoly is celebrating its 90th year, and we reimagined the brand to shape its future for the next 90 years. By honoring its classic iconography, we modernized it and used these iconic elements in fresh, unexpected ways. This approach celebrates the brand's rich heritage while elevating the overall experience. This brand visual strategy has been applied consistently across
every touchpoint.

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