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hasbro games: portfolio

SCOPE:

• Cohesive brand design for Hasbro Games house of brands
• Brand, packaging, game board, card, and component design
• Cohesive retail expression for Hasbro Games house of brands

PROJECT OBJECTIVE:

Our classic Hasbro Games have lost market share due to competitive products and outdated designs. To address this, we have initiated the process of modernizing each game, creating a system for a consistent on-shelf presence, and rebuilding consumer trust in the Hasbro Games brand.

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