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mad yak press

SCOPE:

• Developed a cohesive brand identity for the publisher
• Designed book covers for each book
• Designed layouts, colors, and lettering for each book
• Created marketing tools to support publication efforts

PROJECT OBJECTIVES:

Mad Yak Press, an independent comic book publisher, needed a cohesive brand identity that would resonate at comic book conventions across North America and serve as a recognizable mark on each individual comic. Each comic and graphic novel required careful attention to detail, including book layout, lettering, coloring, and cover design. To reinforce the brand and support the release of each publication, marketing tools were developed, reflecting both the distinct identity of each book and the unified image of the publishing house.

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