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hasbro games: publishing
SCOPE
• Cohesive brand identity for Hasbro Games Publishing titles
• Brand, packaging, game board, card, and component design
• Retail expression for the house of brands
PROJECT OBJECTIVES:
As part of the Games strategy, we developed a process to integrate existing games into the Hasbro Games Portfolio, reimagine their themes, redesign their visuals, and elevate gameplay. This approach yielded remarkable efficiencies, enabling us to bring products to market with exceptional speed, reduced costs, and a highly streamlined team.












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