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NERF
Scope:
• Brand identity
• Brand visual strategy
• Visual strategy applied across all consumer touch points
• Retail expressions supporting full brand expression
Custom
The Nerf brand encompassed multiple product segments with varied retail expressions and had become synonymous with the "Kleenex" of blasters. Our goal was to develop a cohesive, overarching brand expression that emphasized the unique strengths of each segment while establishing a consistent and recognizable presence on retail shelves.
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