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providence roller derby
SCOPE:
• Crafting and executing the brand and marketing strategy
• Cohesive brand identity
• Creation of all marketing tools, such as promotional materials, digital content, social media campaigns, and event branding
PROJECT OBJECTIVES:
As President and Communications Head for Providence Roller Derby, a 501(c)(3) nonprofit, I led the development and execution of the organization's brand and marketing strategy. We created a cohesive brand identity that aligned with the league's mission and values, appealing to both local and broader audiences. This included overseeing promotional materials, digital content, social media campaigns, and event branding to boost visibility and engagement. Through strategic planning and creative direction, we ensured all marketing efforts supported the organization's goals and resonated with its diverse audience.















